Kisan cricket is a televised & web streamed sport & talent hunt initiative to bring into mainstream the aspirations of rural youngsters who seek opportunities for joining the mainstream. Kisan cricket will be the contest that celebrates rural hood & where the primary criteria is ‘Are You a Villager’ and only if you are, you qualify to participate. Village Centers lack Champions and Idols, we will bring out the talent who will in future, be identified as Heroes and will leave a mark as Pin-ups for other youngsters across India covering all the states.

This will also facilitate skill development in the areas of Sports and Entertainment through local skill development camps and will generate substantial amount of employment opportunities for youth in Rural and Semi-Urban centers.

Apart from cricket, there it will also create a platform for creative and entertainment talents across India including urban and rural areas, creating an amalgamation of cricket and entertainment to the best.